Most footballers would probably be delighted if reports emerged claiming that Real Madrid were about to spend £78million to fight off interest for the likes of Manchester United, Manchester City and Chelsea. Not Paul Pogba, it seems.
Well, that's what we glean from his comments to reporters on Sunday anyway, where he was quizzed on what he thought his transfer value was. Juventus had just despatched Hellas Verona 4-0 to extend their lead at the top of Serie A, with the France international opening the scoring.
It was a delightful low strike from nearly 30 yards out, flying into the bottom corner after only six minutes. Timely for the Bianconeri's push for a fourth consecutive Scudetto and timely in a self-promotion sense.
Reports early on Sunday had detailed that Real Madrid were desperate to make Pogba one of their next 'Galactico' signings and that manager Carlo Ancelotti was confident the £78million bid would be enough to fight off the Premier League trio.
However, the 21-year-old midfielder insisted he was not pondering how many pound or euros his signing would cost the likes of Manchester United, City or Chelsea, as he was worth nothing if he didn't continue to concentrate on his performances on the pitch.
"I am worth zero euros. I am worth nothing unless I work on the field in every single game," he is quoted as saying by BBC Sport after the victory over Verona.
"I need to do more because I want to be a champion just like Gianluigi Buffon, Andrea Pirlo and Giorgio Chiellini. I want to be one of the best players in the world and to be able to reach this level, I need to play well. I focus on working on the pitch and giving all I've got for the squad."
With every season that passes since he joined Juventus, Manchester United must be kicking themselves even harder. Sir Alex Ferguson decided that the wage demands being made by the then Old Trafford youth star were too much and let him go.
Pogba's agent, Mino Raiola, has been doing his job well; since securing the move to Turin that has enhanced his client's reputation as Europe's leading young talent, he came out with timely quotes about the future.
Chelsea and Manchester City, among others, were given encouragement by Raiola claiming Pogba would not be at Juventus a great deal longer, but any hope may have been distinguished with news of Real Madrid's intended mega bid.