Force India have become the second team to unveil its 2015 car, the VJM08, in a launch ceremony in Mexico.
Though the new car will not make it's track debut until the second pre-season in Barcelona next month, a first stage design, including a slightly different interpretation of the new front nose rules was on show in Mexico City.
Away from the nose the most obvious change is a new livery with silver adorning the sidepods and the top of the nose cone. Black is also prevalent while the odd orange stripe reminds you this is a Force India rather than a McLaren.
A refinement on the VJM07
The team has revealed the new car is more of a refinement on the 2014 car which held its own in the midfield last season scoring one podium in Bahrain, though struggled to maintain a challenge against their nearest rivals McLaren as the pace of development caught up with Vijay Mallya's team.
However, as Williams technical director Pat Symonds admitted as they became the first team to reveal their new car earlier today, the new front nose regulations brought a much tougher challenge for designers as the airflow under the car is much less efficient than before.
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“It is a redesign that involved a lot of work over the winter, as the new regulations caused a loss in terms of downforce and we’ve been working to claw back all that performance.” Force India's technical chief Andrew Green said.
An aerodynamic boost
What the team is hoping for, however, is greater aerodynamic gains from the new car as Force India use the same Cologne wind tunnel as used by Toyota before they left F1 in 2009 and Ferrari as upgrades were made to their own facility at Maranello.
Team boss Vijay Mallya believes the advantage from the new facility should help the new VJM08 remain a bigger threat throughout the 2015 season.
"Another major step forward is the technology change, in that we are now using a 60 per cent windtunnel in Cologne, Germany which is a far bigger step than we have ever taken before," he explained just prior to the launch.
"Traditionally we have been in Brackley, England, where we used to develop our car with a 50 per cent model and an outdated windtunnel.
"With this new and important tool available to use, we hope the 2015 challenger will really prove its worth in competing with the big boys of F1 when we start the European season.
Perez & Hulkenberg still a strong pairing
Last year Force India were one of the most vocal teams as the topic of costs in F1 were brought to the forefront following Caterham and Marussia entering administration, in a bid to sure up their finances there is greater Mexican this year backing thanks to their driver Sergio Perez.
But the team continues to hold the belief drivers should be chosen based on talent rather than their level of sponsorship and that continues with Nico Hulkenberg staying on for a second season and his third with the team in total.
Prior to last year the pair were being seen as two future stars with a point to prove over the other and Mallya believes the two drivers will continue to spur each other on this year.
"We are lucky to have two exceptional drivers who will hopefully steer the Sahara Force India challenger to the front of the grid, and hopefully a few podiums during the current year," he added.