Triple H has been in the WWE long enough to know what works. The Authority member has been involved in all aspects of the business - from putting his body on the line in the ring to sourcing new talent to replenish the current roster - and as such when he talks about the intricacies of the WWE, fans, however begrudgingly, usually listen.
Those with an ear to the ground this time around though may be a little upset at the Executive Vice President of Talent, Live Events and Creative's latest comments concerning the current product.
What really matters
In an extensive piece with Bleacher Report looking into what goes on behind the scenes in the run up to a WWe show the much-maligned Superstar freely admitted that it was the storylines that were the most important thing in bringing success to WWE not the in-ring action - and he is willing to take the flack from hardcore fans that such comments inevitably bring.
"The hardcore fans cringe when we say this. But the reality of it is, the story is the magic," Triple H explained.
"And the truth is, though all of our storylines have to end up back in the ring and the wrestling part has to deliver to the point fans say, 'That was awesome, what a payoff,' we're not boxing....It's about characters and their relationship. That's a storyline. We are more like the Rocky movie than we are like a sport. The storylines are what's important.
Getting the balance right
Storylines are of course integral to the success of WWE with fans keen to be taken on a journey alongside their favorite Superstars. At the end of the day though surely you can have the best cutaway segment in the business, it is the big primetime moments in the ring which get the viewers?
The ever increasing importance of a wrestler's ability to 'perform' outside the ring is evident in the case of Roman Reigns.
Touted as one of the most talented wrestlers in the WWE right now he has recently been ordered to undergo intensive acting training to improve his mic work and promo ability. If he fails to reach the required standard it could, by all accounts, significantly affect the WWE's faith is giving him the big push many expect in the coming months.
Hardcore fans may not care about his Oscar-potential but clearly the powers that run the WWE want the whole package.
What do you think WWE fans? Is the storyline aspect really what makes WWE so great, or should the focus be shifted back to the in-ring action? Let us know in the comments section below...