Barcelona’s new kits are under production and have quickly become one of the most talked about strips in the club's history.
For the first time in Barcelona’s history the Catalan giants will wear hoops rather than their traditional vertical stripes. The collar incorporates the Catalan flag, while the sleeves are block blue. A yellow stripe accentuates the sides of the kit.
The away kit takes an orange flavour, taking inspiration from the Senyera. Made up from a solid orange colour with a black stripe rising up the sides, the kit features four red stripes down the back and, like the home kit, will have the Unicef logo at the back. It is believed that the club will retain the current third kit for next year.
Barcelona, who sold 1,1 million shirts this season, still lag behind Real Madrid and Manchester United in the standings, who sell 1,58 and 1,49 million units respectively.
According to Sport the reason for the revolutionary change is because the company found that sales go down when a shirt design is similar to the previous year.
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Barcelona’s deal with Nike pales in comparison with Adidas’ deal with United. Nike, who have had a contract with Barcelona since 1998, pay the club €35 million a year for the deal.
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