Richard Sherman has taken the unexpected approach of not proclaiming himself to be the best cornerback in the NFL in the build-up to Super Bowl XLIX.
On Sunday, the much-fancied Seattle Seahawks will battle with New England Patriots, with the NFC Champions looking to repeat as world champions after demolishing Denver Broncos 43-8 last year.
Richard Sherman will do battle with New England's receivers on the field, but who does the best out of Sherman and Darrelle Revis in the big game also provides an interesting subplot.
Is Sherman the NFL's best corner?
Patriots' Revis is declared by many to be the NFL's best corner but Sherman has previously claimed that title to be his.
But pressured on the subject of who is the best corner ahead of the Pro Bowl, Sherman declined to make any bold statements for the first time in his career. Instead, he slammed one reporter for the so-called 'pre-school question'.
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"I don't measure my game to anybody's, so I don't have a great answer for that question," Sherman told a reporter at Seattle's introductory press conference on Sunday, NFL.com reported. "I think my game measures up pretty well to myself."
Unhappy with Sherman's reply, the reporter asked: "Do you still think you're the best corner in the league? You've said that before."
"I don't really answer preschool questions, so you improve your line of questioning, and we'll talk."
Sherman loves a bit of trashtalking and any chance he has to proclaim he's the best he usually takes with both hands.
It's an interesting approach to Super Bowl week for Sherman. To say that he doesn't 'measure his game to anybody's' is complete rubbish, that's all Sherman has ever done.
Richard Sherman is certainly bored of saying he's the best that's for sure. So now he'll slam any reporter who asks questions they should already know the answer to in Sherman's eyes.