Monday 25 January marks the release of Neymar's new Hypervenom Liquid Diamond boots officially released for sale today through the Nike Football App.
The Barcelona and Brazil superstar has become one of the most marketable footballers on the entire planet, so it was no surprise to see the American sport manufacturing tycoon hand-pick the 22-year-old to become the face of their latest line of footwear.
The Hypervenom Liquid Diamond boots have been advertised around a campaign which encourages players to find a new way to shine through, just like the South American sensation has in the early stages of his career.
Neymar's nimble footwork and combination of neat flicks and tricks has attracted admirers from all over the globe, and falls in line with Nike's message to 'make a statement with every performance'.
According to Nike, the signature of brilliance is never knowing what comes next, and any defender that's played against Neymar will tell you that you can almost guarantee that with the fleet-footed forward. For him, everything is unexpected.
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Ready to leave static defenders in the dust, Neymar's opponents will be hoping the latest advancement in football boot technology does not help improve his game even further. The prospect of him going up another level really is frightening.
Neymar turned in another stellar performance during Barcelona's 6-0 thrashing of Elche on Saturday, scoring twice and setting up two other goals to secure an emphatic victory for Luis Enrique's side, making it six consecutive wins for the Catalan club in all competitions and keeping the pressure on Real Madrid at the top of La Liga.
His individual goals tally now reads 19 goals in 24 appearances this season, which represents a significant improvement on the Brazilian's contribution during his debut campaign at Camp Nou.
The speed at which Neymar has improved over the past 12 months in Spain as he continues to find his fee in Europe is unbelievable. And, with so many years ahead of him there is no doubt he is destined for future greatness.
"I'm playing every game and I'm loving it," - Neymar
"I'm very happy with the season I'm putting in," he said after the weekend's clash. "I'm playing every game and I'm loving it.
"Elche started strongly - they were at home and wanted to play well, but we got a good win. Playing with [Lionel] Messi, the best player in the world, is very simple. For me it's an honour to be playing alongside him – he's my hero!"