The first pay-per-view of 2015 has been and gone and whilst the WWE Universe let the bitter disappointment from last night sink in, WWE has begun preparations for February's inaugural Fast Lane event.
John Cena no longer has a claim to the WWE World Heavyweight Championship, he has been given shot after shot at Brock Lesnar and the Champion has always prevailed. Now Roman Reigns is the number one contender for the title it's time for Cena to explore pastures new.
It didn't take long for Cena's next rivalry to come to light either, as a beast of another kind seems to have targeted the former World Champion. Cena was talking to Renee Young on the Royal Rumble post-show last night when he was interrupted by an angry Bulgarian.
Rusev sounded angry about the way The Rumble ended, but because it was in a different language, we don't actually know. Cena took offence to whatever it was Rusev said and the two went after each other before being separated.
The Bulgarian Brute still has the record of never being pinned or forced to submit in his nine months on WWE's main roster, but Thursday night on Smackdown Ryback showed that the beast has his weaknesses and it is possible to overcome him.
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Cena was also booked well in The Royal Rumble and was able to avoid being pinned to keep him strong heading into what could be a make or break rivalry for both superstars.
Much like the Bray Wyatt/John Cena feud from last year's Wrestlemania season, this has Future vs Past written all over it, with Rusev telling the WWE Universe that this is his moment, whilst Cena fights to prove he is still relevant after all these years at the top in WWE.
It seems like a feud that has been in the pipeline for a good few months and if booked right, this could gain momentum next month before reaching it's climax on the "Grandest Stage of them all" at the end of March. We're currently on the Road to Wrestlemania and business is about to pick up.