Santos Laguna midfielder Hernan Gonzalez celebrated scoring the opening goal of Saturday's emphatic 4-1 victory over struggling Monterrey by whipping off his boot and pretending it was a mobile phone with the help of an unsuspecting ballboy.
In a peculiar premeditated routine at Estadio Corona this weekend, the 26-year-old served up one of the most bizarre goal celebrations in recent memory after setting Pedro Caixinha's side on their way to a first Liga MX win in 2015.
Nestor Calderon, Jesus Molina and Andres Renteria grabbed the other goals for the Laguneros, who moved above Monterrey into 13th place in the Mexican top-flight table and will now hope to build some momentum in their pursuit of domestic glory this campaign.
A second-half penalty from Dorlan Pabon proved to be little consolation for Carlos Barra's men, who drop to third bottom with three points from their opening three games. They still hold a two point advantage over basement boys Leon and are also one ahead of Morelia.
However, the early pacesetters in the division remains Veracruz and Cruz Azul, who both maintained their unbeaten start to the Clausura season after playing out a goalless draw on Friday.
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It's still too early to make any strong predictions just three weeks into the new campaign, but that doesn't mean fans of Mexican football can't enjoy Hernan Gonzalez's unorthodox celebration.