Arsene Wenger is a serious man with a serious job to do. But even the chronically sincere Frenchman is susceptible to the foibles modern media brings out in all of us.
What am I talking about? Well, if you don't already know then it is a very good job you are here. It appears that Wenger has been up to his not-so-usual tricks and sent social media into a bit of a frenzy, just for walking around it would seem.
Gunners stars David Ospina, Laurent Koscielny, Mathieu Flamini and Theo Walcott were trying to do some good old promoting on behalf of loyal Arsenal associates Citroen when Wenger was captured in the background of one of the photos.
The hilarity stems from two different levels. The first is because he appears to be tiny, which is always funny. The second is because the players are clearly dressed in the gear of 1950s Arsenal. It was a campaign designed to celebrate 60 years of the Citroen DS and the throwback kit was all part of the historical theme.
But Wenger was wearing a state-of-the-art Arsenal tracksuit, complete with hypervisible yellow jumper courtesy of Puma.
Ironically, Wenger's accidental inclusion in the picture has drummed up more social media interest than the original campaign would ever have done. In fact, maybe they orchestrated the photobomb purely for the traction it was sure to get. I have been tricked... I must stop writing at once!