Sauber has revealed an all-new look with the launch of its 2015 car, the C34.
After a torrid 2014, which saw Sauber fail to score a single point all season, the Hinwil-based team are hoping for an immediate rebound with a bold new design.
A fresh start
With the arrival of former Williams reserve Felipe Nasr, his main sponsor Banco do Brasil are the reason for the change from the grey of 2014 to the vibrant blue and yellow this year.
The colours also tie in very nicely to Nasr's Swedish team-mate Marcus Ericsson who makes the move up from Caterham in an all-new driver line-up.
Of course many will see the driver pairing as purely financial, and given the woes the Swiss team have had this past year or so the argument is certainly a strong one.
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However, in Nasr, Sauber have one of the strongest GP2 drivers of recent years and Ericsson was also starting to show some of his potential against the respected Kamui Kobayashi in the final races before Caterham left the grid last season.
The main aim for Sauber, however, is to not see a repeat of what was their worst season in Formula 1 last year, it was the first pointless season in their 21-year history and eventually finished 10th in the Constructors' standings behind Marussia.
Quick results crucial
The new car while it may look bold with the new paint scheme does feature perhaps the most ugly of the front nose designs seem so far with a more sculpted tongue, similar to the Williams, rather than the more conventional designs seen on the McLaren and the Ferrari.
The main problem I can foresee for Sauber is development, given their financial struggles it will certainly be very difficult to keep up with the five or six teams regularly competing for the points scoring positions.
Therefore it is essential that Sauber scores points early on in what I think will be a battle with Force India and Toro Rosso this season otherwise, with a reduced grid, there is a major risk they good be propping up the timesheets for quite a lot of 2015.
Ferrari power offers boost
What may help them is a much more competitive Ferrari power unit, with the issues of weight, fuel consumption etc. it really hurt them in their battle with Lotus last year, but if those problems are resolved, then given Ferrari are known for their pace of engine development, any upgrades during the season could mask the lack of aerodynamic progress with the new car.
There is quite a lot riding on Sauber's survival in F1 and another poor year could be detrimental to their future in the sport, therefore I suspect there will be a lot of people hoping the team, which was scoring podiums and regular points a few seasons ago can turn things around this year.