According to Forbes, Manchester United are the world's third biggest football club - behind only Real Madrid and Barcelona - in terms of both value and revenue.
Why, then, do the board of England's most successful football club act like they are in dire need of money?
United have threatened to suspend fans' season tickets for the Premier League fixture against Sunderland if they do not fork out £50 on their FA cup replay at home to League 2 side Cambridge United.
It is time for their fans to show the people running the club's finances who really owns it.
This is, of course, not the first instance in which Manchester United's board have apparently totally disregarded the best interests of the club in pursuit of money.
According to the Sunday People, manager Louis van Gaal clashed with the club's controversial owners over United's overcrowded pre-season tour schedule.
The club has millions of fans all over the world, many of whom would kill for the chance to see Manchester United play live; but nobody who truly cares about the team would want them to play so many friendlies that it denies them a chance to challenge for the Premier League title.
United against greed
Of course, many of the United supporters who care deeply about the club are local.
However, their gigantic overseas fanbase ensures that should season ticket holders stop attending matches; there will most probably be a steady flow of tourists who are desperate to replace them.
It is time for all factions of the Red Devils support to be united (excuse the pun) in their opposition to this grave injustice and boycott the games against Cambridge United and Sunderland.
Yes, they may miss some fantastic football, but they will ultimately serve the best interests of entire fan base - without whom Manchester United could not survive.
In fact, the message would even go beyond the club.
United fans would be taking a stand on behalf of the many mistreated supporters of English football.
It is time for them to vote with their feet.