Marshawn Lynch is undoubtedly one of the NFL's most captivating players. Even when he barely says anything we want to know what little he does say.
This week has be the perfect example of his allure. Super Bowl week has presented the media and the world the opportunity to witness Lynch's disregard for the press and frankly his hilarious sense of humor.
People may hate him but he's only doing what he wants to do. NFL commissioner Roger Goodell spoke about Lynch appreciating the privilege of playing in the NFL more, but what he's got to remember is that it's also the NFL's privilege to have one of the most talented and brutal sportsmen plying his trade in the National Football League.
NFL fine won't hurt Lynch
The sad fact is that Lynch gets fined heavily for not doing something that he pretty much hates. Three days straight he was forced to answer questions he didn't want to. Fair enough once a week, but three days is a bit much.
Lynch's actions - which include his decision to repeat the same answer to every question sent his way in two interview sessions - this week could likely result him getting another huge fine from the NFL. Lynch has also been fined for grabbing his crotch, as he did in the NFC Championship Game. Such a gesture may be ill advised but hardly worse than some of the things the Patriots' Brandon Browner has said this week. Either way, it seems one company has offered Lynch some huge support in case he gets fined again.
- Marshawn Lynch remains one of sport's most captivating figures ahead of Super Bowl showdown
- Marshawn Lynch "embarrassed" to play in NFL after Matthews' gesture fine
- NFL fined Marshawn Lynch $20,000 for crotch grab then tried to sell image for $150
"Underwear brand MeUndies.com has agreed to match Lynch’s fines this Sunday by donating to Fam 1st Family Foundation, which is dedicated to mentoring children on the importance of education, literacy, and self-esteem," NFL insider Adam Schefter revealed on social media on Friday.
"MeUndies has agreed to donate $20,000 to Fam 1st Family Foundation for Lynch’s most recent fine and an additional $20,000 (up to $100,000) for every touchdown he scores during the Super Bowl to cover any fines incurred as a result of Lynch expressing himself freely."
Rolling in marketing deals
This marks the third marketing deal for Lynch, with Skittles and Progressive already in toe. Meanwhile, MeUndies.com released a tongue-in-cheek statement earlier today in which they highlighted Lynch's crotch-grab celebration.
"Marshawn is under scrutiny for a pain we've all felt, and we stepped in to help Beast Mode with great fitting, non-riding underwear,” the company said in a statement. “MeUndies empowers people to express themselves freely in the midst of any situation and eliminates the need to readjust down there. "