You cannot blame Andy Murray for feeling frustrated at another close yet unsuccessful campaign at the Australian Open final, once again it was Novak Djokovic who blocked his path to lifting the Melbourne silverware.
For the fourth time in his career, Murray was forced to receive the runners-up silver plate to the sound of patronising claps and praise while watching his opponent accepting the plaudits and the big silver trophy.
It looked for a while that the Briton would be able to end his hoodoo down under after previous final losses in 2010, 2011 and 2013 – the latter two against Djokovic – as the underdog fought back from a set down to level up in the second and lead by a break in the third.
However, Djokovic would soon show exactly why he is the world's best right now as he won 7-6 6-7 6-3 6-0 in just under four hours.
Murray can feel proud of his performances in Melbourne which took him this far, but, not long after the final had included, the former world no.3 was in no mood to consider the positives.
It seems his biggest irk at the moment is his inability to keep concentration after some perceived on-court mind games from the Serb. While Murray was in the ascendency in the third set, Djokovic appeared to be on the verge of injury before suddenly finding another level.
"The third set was frustrating because I got a bit distracted when he fell on the ground after a couple of shots," Murray said in the post-match press conference.
"It appeared that he was cramping, and then I let that distract me a little bit."
The 27-year-old stopped short of blaming his opponent of faking a cramp-related, but did suggest that if his struggles were real then they would have been hard to recover from so quickly: "I mean, it's obviously what he thinks. I would hope that that wouldn't be the case.
"But if it was cramp, how he recovered from it, that's a tough thing to recover from and play as well as he did at the end.
"I'm frustrated at myself for letting that bother me at the beginning of the third set," - Andy Murray
"So, yeah, I'm frustrated at myself for letting that bother me at the beginning of the third set, because I was playing well, I had good momentum, and then just dropped off for 10 minutes and it got away from me."
Despite this encouraging start to 2015 after a somewhat disappointing season in 2014, Murray's record in Grand Slam finals continues to make for bleak reading. The Scottish-born star has won just two of his eight finals to date and the most heart-break has come in Australia.
Nonetheless, on the evidence of the last fortnight, Murray will have chances to make amends for another loss here in future competitions. His coaching partnership with Amelie Mauresmo is finally bearing fruits after barren beginnings.
"There's been a great couple of weeks compared with where I was a couple of months ago," he continued.
"It's like night and day really. Playing way better in almost every part of my game. Moving better. Physically, I feel better, more confident, more belief. Mentally I felt much, much stronger than I did at the end of last year and during the majors last year.
"So for me a lot of positives. Novak has won five times here now. There's no disgrace obviously in losing to him."
"There's no disgrace in losing to him [Novak Djokovic]," - Andy Murray
Next up in the Grand Slam schedule is the French Open, another venue which Murray has never at, though he did get to the semi-finals last season. However, his resurgence is likely to mean a ranking rise in time for Roland Garros.
If his performances continue rising at the same rate, there is every chance that he could be challenging Rafael Nadal, the 'King of Clay', in Paris.