The WWE seems at present to be in a constant state of flux - either on the verge of collapse or back to peak health.
The recent #CancelWWEnetwork trend that was quickly followed by the announcement that the Network had passed one million subscribers is the perfect example.
Vince McMahon recently predicted 2015 would be WWE's best year yet, but now one financial expert has gone into detail on why the company is "doomed" to fail - citing three major issues.
Just days after stock rose by 20 percent despite fan backlash to the Royal Rumble, Brian Sozzi of Belus Capital Advisors spoke with Yahoo Finance and painted a worrying picture for the WWE Universe heading forward.
"Hulk might be 65 years old, Ric Flair might be 120 so as those people, who are still on camera, dropping that connection with a lot of the millennials - a lot of the baby boomers - age and get off camera, why are you watching this program," Sozzi explained.
The analyst argued that connections between today's generation of viewers and today's generation of talent (such as Roman Reigns who has struggled to appease fan unrest) are simply not as strong as the older generation of talent who are beginning to be faded out.
Many would counter that point and argue that there are enough top Superstars right now attracting big attention and putting on great shows to quell concerns about losing mainstay talent such as The Undertaker in years to come.
Increase in injuries
Sozzi though believes an increase in injuries to these stars will affect WWE's long term viability.
"I feel they (the WWE) are taking a lot of risks. A lot of un-calculated risks to keep the interest up are going to lead to injuries.
"One big one has been Daniel Bryan and he was out for almost one year. If your most popular wrestler isn't on camera, you are losing eyeballs."
What happens after Vince?
Sozzi's third issue concerns the future of the WWE beyond its linchpin Vince McMahon.
The CEO is involved in everything from the grass roots to the main event at WrestleMania and financial experts are concerned as to whether the WWE has an exit strategy beyond McMahon.
"If Vince McMahon were to drop dead today, who steps in," asked Sozzi.
"I don't think that succession plan has been very articulated to Wall Street..."Ultimately everything you see on TV each week is the byproduct of Vince McMahon. He remains very in the trenches week to week and if you pull him out... what happens to the company longer term?"
Time to worry?
Sozzi, and the financial experts who share his view, make some valid points - especially concerning a future without McMahon and the fact that much of the WWE Network subscription boost is built upon free trials.
However the WWE has shocked its doubters many times before and, as shown by the recent Royal Rumble, even when things are not going so well in the ring it still attracts huge attention from a very loyal fan base.
Whether that support translates into hard cash in the long term remains to be seen but life in the WWE is certainly never boring.
What do you think WWE fans? Are any of the three points valid? What does happen to the WWE once Vince McMahon disappears? Let us know in the comments section below...