Yesterday the New England Patriots celebrated Sunday's Super Bowl XLIX victory with a parade in front of their own fans.
One Patriot though, running back LeGarrette Blount, drew criticism from some quarters for one particular moment during the celebratory parade.
Snapped holding a t-shirt that read 'Bitch Mode 24' - a derogatory reference to Seattle Seahawks counterpart Marshawn Lynch - Blount was labelled as classless by many NFL fans (especially those of a Seattle persuasion).
The images certainly didn't look good, with the Patriots star smiling from ear to ear as he held up the shirt to the onlooking New England fans.
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Now though Blount has taken to social media in an effort to explain the situation, emphasising the respect he has for Beast Mode.
It is unclear where Blount got the t-shirt but it is more than likely that, as with Patriots wide receiver Julian Edelman and his Richard Sherman meme poster, it was thrown to him from the crowd.
Clearly, in the heat of the moment, Blount took the opportunity to gloat a little but it seems that the classless act has dawned on him 24 hours later.
We are unlikely to hear directly from Marshawn Lynch on how he viewed the insult but one Seattle Seahawks player has spoken out on the shirt controversy.
Bruce Irvin, the linebacker who became the first ever player to be ejected from a Super Bowl following his role in the late brawl, responded on Twitter:
There certainly seems to be some bad blood remaining between the two teams following Sunday's classic encounter.
LeGarrette Blount though might want to tone things down moving forward as, with Lynch having accumulated 24 touchdowns compared to his 12 over the past two seasons, there are few who would side with the Pats man when in came to deciding between 'Bitch' and 'Beast' mode.
New England aren't the first, and won't be the last, team to mock their rivals during Super Bowl celebrations but maybe they should stick to wearing their own commemorative shirts next time.