Brazilian club Sport Club do Recife have employed mothers of supporters as stewards in an attempt to eradicate fighting between fans, according to the Guardian.
Thirty mothers were trained as stewards by Sport in the build-up to their derby game against Nautico on Sunday.
They were tasked with patrolling the perimeter of the pitch during the match, sporting high visibility vests bearing the words 'Seguranca Mae' - Portuguese for 'Security Mums'.
All mothers were given training identical to all other security officials according to the club and their faces displayed on the big screens before the match to highlight their presence.
The game is one of the biggest derbies in Recife and despite the fact that Sport did indeed win 1-0, no arrests were made. Fan violence has been commonplace in the city due to the fierce passion of the supporters.
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'No one wants to fight in front of a mother'
Aricio Fortes, vice-president of Ogilvy, the PR company behind the project, told the Guardian: “The idea was to make the most fanatical supporters aware and help in some way to bring peace to stadiums.
“At the end of the day, no one wants to fight in front of a mother, especially his own.”
Ogilvy have worked with Sport before. In 2013 the company ran a campaign to encourage supporters to sign up for organ-donor cards.