LeBron James has taken aim at the media today after various outlets jumped on a recent tweet from the four-time NBA MVP that seemed to be directed at fellow Cleveland Cavaliers teammate Kevin Love.
The original tweet, posted by LeBron on Saturday night, referenced the need to "Fit in" rather than "Fit out" and has been seen by many as a cryptic dig at Love - who himself used the phrase in an interview way back in October.
Originally claiming the message was a general thought on life, LeBron even admitted after Sunday's win over the Lakers that the tweet was aimed at K-Love. Now though he has criticized the media for trying to make a story out of, what is in his eyes, nothing.
Despite the Cavaliers recent upturn in form - winning 13 of their last 14 - Kevin Love has come in for criticism from some quarters for his performances with James even recently publicly telling his teammate to take more shots.
Indeed the original Saturday tweet came after Love managed just five points against Indiana the day previous.
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Love responded on Sunday, racking up a season high 32 points. The tweet controversy though rolled on to Monday and James clearly wanted to stop the issue in its tracks.
LeBron fights back
The whole situation is bizarre and, while LeBron was trying to distance himself from any controversy today, it could easily have been avoided in the first place. Had the NBA star relayed his motivational message directly to Kevin love's face rather than via social media for the world to see - and ultimately dissect - there would have been no issue.
Taking focus away from team
Instead, despite another impressive display that saw the Cavs win out 120-105 against the lowly Los Angeles Lakers, people are talking about disruption on the locker room.
LeBron may have a point in that the media sometimes focusses attention on the wrong things but if he, and other athletes, didn't give publications the ammunition then it wouldn't happen so often.
As for Kevin Love, he spoke to Ohio.com to give his thoughts on LeBron's message.
“I haven’t got upset or been down. There’s moments when I hope I would’ve played better, but it’s a long, long season. I don’t know really what he’s talking about," explained Love.
“I feel like I’ve sacrificed and I think everyone knows that. I’m not trying to downplay what he said, but I think I’ve done a pretty good job of trying to help this team.”
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