Poor old Andy Murray, you have to feel for the guy (or maybe you don't), the British no.1 has only just experienced the heartache of losing an Australian Open final for a fourth-time, and now he's had some bad off-court news too.
Until last Sunday, things had been going swimmingly for the Scottish-born star. His engagement to long-term partner Kim Sears seemed to boost his tennis-playing levels as he marched into the Melbourne final.
However, after crumbling in face of Novak Djokovic's apparent mind-games and receiving plenty of criticism in the aftermath because of it, Murray's been summoned back down to Earth with a bump.
BACK TO REALITY
It's all okay in the sense that he's had the excitement of setting a soonish date to wed Sears, and picked his very own luxury hotel as the venue. Though, unfortunately, it turns out that his sponsors won't be contributing to the wedding fund as much as they could have done.
The 27-year-old was one of sportswear giants adidas' most famous faces in their partnership together, but it has now been claimed that their time together was cut short because the company found a better alternative...
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Manchester United, to be precise.
The Premier League club who have one of the biggest reputations of any sports team in the world signed a £750 million deal with adidas to supply their famous red shirts from the beginning of next season, taking over from rivals Nike.
It's big money to have the likes of Wayne Rooney, Angel di Maria and Chris Smalling modelling your kits...
According to The Mail, that huge investment put an end to Murray's association with the company as they no-longer had the funds to meet his demands of an extension. The Briton was instead forced to sign a deal with the lesser-known brand Under Armour - who provide kits for Tottenham Hotspur - worth around £15 million - oh, that's right, there's no need to feel sorry for him after all.
Murray isn't the only sporting star or team to be cut adrift by adidas either. Rugby Union's British and Irish Lions are also believed to be close to signing a deal with Under Armour after suffering the same fate. However, funnily enough, adidas have managed to finds the pennies to keep Lionel Messi happy; Messi or Murray? - Surely it has to be the latter.
So, in conclusion, it's not going to be a mad-rush to the saver section of Asda for Murray just yet, but he's now experienced the ruthless nature of a sponsor first-hand.