It has been confirmed by the Premier League that Sky and BT Sport will continue their live television coverage into 2019 after the conclusion of the sales process for the next seven packages of broadcasting rights.
Sky were awarded five of the packages available with BT Sport taking the remaining two, and the combined cost paid by the two broadcasters will mean a record £5.136bn for the Premier League and its member clubs.
This is an enormous 70 percent increase on the previous deal which had seen Sky pay £2.3 billion for 116 matches and BT Sport £738 million for 38 games per season, with the rise a result of the competition between them.
Sky Sports were able to secure the rights to 126 matches each season starting from 2016/17 and will show Friday night matches for the first time, while they retained both Sunday afternoon packages along with Monday nights.
BT Sport have increased their own reach to 42 matches per season, now taking some Saturday evening games, while they will of course also boast coverage of the Champions League and Europa League by the time this new contract starts.
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"Both Sky Sports and BT Sport have done a tremendous job in bringing the game to the fans as well as providing the revenue that allows clubs to invest in football, facilities, youth development and their communities,” said Premier League chief-executive Richard Scudamore.
He added: "We are also grateful to the significant interest and participation in the process from other highly credible parties.”
The Premier League deal will mean each match over the three season duration will come at a cost of £10.2 million, making a place in England’s top division even more valuable to the clubs.
It is good news indeed for with regards Financial Fair Play as clubs are forced under regulation to ensure their books are balanced, and this increased TV revenue will go some way to ensuring most are in the black.
Salaries, transfer costs and agent fees will naturally go up over the coming seasons while clubs relegated from the Premier League can now expect almost £100 million in parachute payments should they drop from the division. The gap is widening, which will cause significant concern for teams below the top-flight.
In the past year 14 of the 30 highest earning clubs in the world were English but it is only those lucky enough to have a place at the top table who are able to get a significant piece of the financial pie.