Whenever a WWE superstar does not play by the rules, the company has an understandable tendency to present them less on WWE television if not dropping them altogether.
When an incident occurs with one of the biggest names in the industry therefore, the company has even more reason to worry.
This has been the case with none other than Seth Rollins, who has become part of a scandal involving explicit images of both him and NXT wrestler Zahra Schreiber.
It has become apparent that there were nude images of Schreiber posted on Rollins' Twitter, Instagram and Facebook accounts last night, with Rollins' fiance; Leighla Schultz, then appearing to post nude photos of the former member of The Shield from her own account, in retaliation.
As reported by f4wonline in 2013, WWE had added the morality clause to their contracts, meaning that the wrestler must sign a deal saying that no inappropriate photos or videos of themselves would be in circulation, nor would such material be posted by them.
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This occurrence with Rollins therefore will doubtlessly mean that he will soon be paying a price, seemingly not only with the company itself, but with his fiance too.
To add to Rollins' worries even further, his Twitter is actually linked to the WWE website itself, meaning that the photos which were posted will have been visible on the website for a certain period of time.
Given WWE's now PG rating, this incident is even more concerning as young members of the WWE Universe will have been able to see the explicit images easily.
Following the events of last night, Mr Money In The Bank has since apologised, posting this tweet from his account:
"I would like to apologize to all the WWE fans and my family and friends for private photographs that were distributed without my consent."
Even if Rollins did not give consent for the images to be posted on his pages, there is no denying that he must be held responsible for the actions taken on his account.
Granted his current position within WWE as well as the huge number of fans he has supporting him, it may take a little more than a brief apology on Twitter for the ex-Shield member to recover his status.
This too, is as well as the punishment he will receive from the industry itself, which we are sure to see in due course.