Chelsea have decided that this afternoon is the perfect time to confirm that Eden Hazard has finally put pen to paper on a new five-and-a-half year contract, committing his future to the club until 2020.
Hazard will reportedly earn £200,000-a-week as reward for a remarkably consistent level of performance so far this season, which means the deal is worth a quite staggering £57 million all in.
The 24-year-old has excelled this season and proved he's got a terrific working relationship Jose Mourinho, which means criticism of his playing style from the Blues boss last year is now a distant memory.
Hazard picks out a rascal coat for the occasion
Hazard has clearly earned Mourinho's trust and now has the work ethic to match considerable technical ability, earning a place in the manager's long-term plans and arguably becoming an even better player over the last six months.
The Belgian winger recognised the part Mourinho has played in his development in the interview to accompany his contract announcement, which also featured a coat that deserves respect.
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Hazard is a very happy man
Here's what Hazard told Chelsea's official website shortly after moving into the bracket of the Premier League's top earners: "I am very happy to sign a new contract with Chelsea. Since I came here in 2012 I have always felt good and the club has been very supportive to me.
"The manager has helped me improve a lot, the fans have been fantastic and I have an amazing understanding with my team-mates.
"I always try to give pleasure to the supporters with my style of play and it is nice to know they appreciate my work.
"I hope we can repay that support by winning lots of trophies, beginning with the Capital One Cup at Wembley, and after that, we can push hard towards the end of the season."
Time to forget PSG & Real Madrid rumours
A cleverly-timed announcement should once and for all make it clear that rumours linking Hazard with a move to Paris Saint-Germain or Real Madrid have absolutely no foundation.
Chelsea have played a blinder in the transfer market over the last 12 months, improving their squad considerably and ensuring any player who doesn't fit Mourinho's vision is sold for maximum profit.
That strategy has helped free up the funds to hand Hazard a pay packet to match his importance to the club, arguably the most important deal Chelsea have clinched all season long.