Vince McMahon knows better than most that making headlines is good for business, even if those headlines aren't particularly positive.
Thats why, in speaking to reporters during a conference call on Thursday, the WWE CEO's comments regarding the recent #CancelWWENetwork social media movement may not come as a surprise to the WWE Universe.
In typically ruthless fashion McMahon admitted that the movement, set up in the aftermath of the Royal Rumble by fans angry at the disappointing show, was actually a good thing for the WWE before mocking those fans who claimed to have turned their backs on the organization.
As reported by Wrestling Inc, part of the conference call saw Vince McMahon take part in a Q&A session:
"A caller asks Vince about Twitter controversy and the #CancelWWENetwork hashtag after the Royal Rumble, asking if it's good or bad for them. Vince says it's good for WWE because it created controversy."
The attempt by fans to landing a major blow on the WWE by hitting them where it hurts (their vulnerable Network) seemed initially to have had an impact with the hashtag trending world wide for several days after the Royal Rumble.
Optimism amongst WWE's detractors however was quickly washed away after WWE announced that, despite the unrest, subscriptions to the WWE Network had reached one million after the PPV event.
You can then understand Vince McMahon's point that controversy helped get the WWE in the headlines - and ultimately bumped up their profits.
Complacency creeping in
The CEO though wasn't done when it came to commenting on those fans who had apparently been turned of by after seeing Roman Reigns win out, and Daniel Bryan fall so early in the 30-man brawl.
"Vince said it was like "Santa Claus didn't come" to some fans for the Rumble. Vince mocked fans who say they're never watching again, saying he knows the fan will be glued to the TV the next week."
Perhaps Vince McMahon was simply trying to put a brave face on in front of a group of reporters when it comes to these controversial comments but they seem to indicated a touch of complacency - as well as a lack of class.
To claim that fans will watch your show regardless of how they react to what is being put in front of them is thing for the CEO of WWE to say. It either means he will simply ignore dissenting voices moving forward, or has lost touch with the WWE Universe all together.
Vince may have be integral to building the WWE to where it now stands but he must remember that without the fan base it could all come crumbling down pretty quickly.
What do you think WWE fans? Is Vince right to criticize those complaining about recent events? Or is it time for him to step aside with this latest foolish comment? Let us know in the comments section below...