Romelu Lukaku got himself in trouble earlier this week with Everton fans for saying he wants to play for a ‘top club’ one day - and the Belgian international is back in the press again.
Instead, the Everton striker blames a lack of good preparation for his disappointing time at Stamford Bridge.
“After the World Cup I had a vacation, but negotiations dragged on my transfer,” Lukaku told HLN. “The season was over, but I did not know where I was going to play. Uncertainty. Wait, wait, wait.
“And then I was sure, remained only one week before the competition starts. Some said I was suffering from pressure after my transfer to Chelsea. But I just did not have good preparation."
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The 21-year-old joined Everton on loan last season and was very impressive, scoring 15 times in 29 Premier League starts.
That convinced Toffees boss Roberto Martinez to sign the Belgium star for a club record £28m, but Lukaku has failed to recapture that form since making the move permanent.
Despite his struggles, Lukaku has seven league goals in 25 appearances this season, he believes he will one day fetch far more than his £28m price tag last summer.
“So no, because transfer fee of €35m was not enough to me. For me, that even is no limit. If I take a step forward, I’ll be worth even more. You will not hear me say that €35m is so much money.
“I will fully show that I’m worth that amount. I will do anything to increase my value.”
Can he do that?
His Everton stay so far has been a massive disappointment, and it's hard to see any club paying more than even £20m as it stands.
But he's still just 21, and the way football transfer fees are going, £28m may very well look like a bargain in the coming years.