Tim Sherwood is already making waves at Villa Park following his appointment as Paul Lambert's successor at Aston Villa.
The Midlands club booked their place in the FA Cup quarter finals following a 2-1 victory over Leicester City in front of the onlooking new manager on Sunday, but that wasn't the first notable impact made by the former Tottenham Hotspur boss.
Just a few hours after Villa announced Sherwood as their new head coach the official club shop slashed the price of their embroidered gilets - a fashion accessory regularly worn by the 46-year-old.
Discounted from £42.00 to £29.00 the classic quilted bodywarmer offers just as much warmth as a jacket while leaving fans free to move their arms with ease as they cheer on the team from the stands between now and the end of the season.
With Sherwood on board Aston Villa should expect sales of the sleeveless winter coat to sky-rocket, particularly if the new man in the dugout successfully staves off the threat of relegation.
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"It is a great honour to manage one of the biggest clubs in English football," confirmed the retired midfielder after signing a deal until 2018. "I can't wait to get started and I'm really looking forward to the challenge."
Villa currently lie perilously close to the drop zone with 22 points from 25 games, after managing to score just 12 goals all season. It's an area that Sherwood will need to improve if they are going to retain their top-flight status.
After going ten games without a win in the league - and scoring just two goals in the process - the arrival of the ex-Spurs boss will hopefully give the team fresh impetus when they return to Premier League action next weekend.