The New York Knicks extended the latest in a long line of losing streaks last night with a 101-83 defeat to the Cleveland Cavaliers and, after their seventh successive loss put them on a 10-45 record for the season, team president Phil Jackson took to social media to vent his frustrations.
Sending a message
In two messages sent on his official Twitter account, Jackson made it clear to all involved at the Knicks franchise exactly what is expected of them when it comes to game time.
The tweets are not the first time that Jackson has been critical of the team's performances this season but - with the team a full 11 wins away from the 21 victories that currently mark their worst season record.
The basketball gods
Jackson, who's first full season as Knicks president has been tumultuous to put it kindly, talked of the basketball gods (and the Knicks roster's inability to please them) in the hours following the blowout loss.
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Jackson's frustration is likely shared by all Knicks fans right now and, after being told by the man himself that the team had playoff potential back in October, the anger at the hierarchy is growing by the day.
Salt in the wounds
The Knicks' shortcomings were highlighted by the fact that J.R. Smith - a man Jackson let leave the franchise back at the turn of the year to save future cap space - reeled off 17 points and four assists to help the Cavs win out at Madison Square Garden.
Smith, and fellow Knick-turned-Cavalier Iman Shumpert, rubbed salt in the wounds for Jackson and co with a fourth quarter alley-oop that summed up the chasm between the two teams.
Virtually all the transactions sanctioned by Phil Jackson during 2014-15 have failed to improve the team - in the short term at least. And while there has always been a strategy of building to Free Agency, the constant defeats are sapping enthusiasm at MSG.
Jackson himself the latest to fall victim after watching yet another abject performance.
What do you think Knicks fans? How can Jackson salvage the team. And will it all be worth it in the long run when it comes to free agency and the draft? Let us know in the comments section below...