WWE said to have manipulated merchandise sales in favor of John Cena

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There is little argument when it comes to the topic of CM Punk that WWE treated him as fairly as they treated everyone else on the roster.

This of course, as well as many other reasons, contributed to his decision to walk out on the company. Since then, more and more stories about WWE's problems with Punk have come to light, the most recent of which being their issue with the success of his merchandise sales.

When Punk was at his most prominent within the company, John Cena was still the businesses' favorable wrestler and it has been revealed that when The Straight Edge Saviour's sales seemed to improve quicker than Cena's, those who were able to put a stop to it did so.

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Recent revelation

On last week's episode of the MLW radio show, this topic came up once again, with the following being stated:

"When CM Punk was red hot and started to outsell the John Cena merchandise, I know people that work in the company in the merchandise department...and I can tell you exactly what WWE did: as soon as John Cena started getting outsold by CM Punk, they made 3 additional John Cena designs, they refused to make a second CM Punk design and they started under-shipping the CM Punk design on purpose."

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This is undeniably a pretty bold statement, and certainly does not put those in charge in a good light.

Bad relationship

Only recently has Stephanie McMahon been under fire from leading WWE Diva AJ Lee for the unfair treatment the female wrestlers within WWE receive in comparison to the men.

The news of this deliberate tampering of the sales merchandise could not really have come at a worse time, but there is little denying that for it to emerge now, is definitely not what is best for business.

The point was further explained on the radio show: "For every CM Punk shirt they would ship to the arena, they would triple John Cena shirts and they would do 3 John Cena designs. So every 10 shirts in the arena, if 9 are Cena, only one is Punk. Punk is going to sell out right away because they didn't send enough."

This method therefore would mean that WWE were able to say Cena's merchandise outsold Punk's comfortably because there was so much more on offer, which was supposedly down to the company's doing.

Although this event is obviously in the past now, the fact it is still being brought up, along with other mentions of CM Punk to this day, proves the support and prominence he had whilst at WWE.

As for John Cena, his merchandise doubtlessly still continues to sell extremely well since he is still the leading face of the company, but this is not to say that several of the other WWE superstars who make up the rest of the roster should be treated any differently.

Ultimately, it has been a long while since those who are in charge of WWE have seen eye to eye with the majority of wrestlers who realistically, make the company what it is.

Without a strong relationship between the two, WWE may well quickly see its fans losing interest as they are looking to see and enjoy the exciting and interesting professional wrestling industry they have known for so long. 

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John Cena
CM Punk

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