John Cena is the most popular wrestler in the WWE, which is measured by the fact that he continually brings in the most money for the wrestling company through a variety of different merchandise revenue streams.
Despite this popularity, diehard WWE fans are frustrated with John Cena's stagnant character. The majority of the money that the WWE makes from Cena comes from the younger generation of fans, which means it is crucial that the company maintains a PG rating for it's flagship programmes and pay-per-view events.
In an interview with USA Today this week, John Cena spoke out about his popularity among younger fans as he aimed to promote the new movie, 'The Flinstones and WWE: Stone Age SmackDown'. But what Cena inadvertently did was label WWE as a product that is now made for 6-10 year olds.
“I totally get it [diehard fans' frustrations],” John Cena told USA TODAY. “I don’t necessarily spend my time watching programs that 6- to 10-year-old kids enjoy, so I get the need for different racy comedy and story lines."
While this isn't exactly a shot at the WWE and the comments don't exactly say WWE is for that age group, his comments nonetheless have come in for some criticism from other dirt sheets.
"This is where Cena flat-out admitted that the product is for 6-10 year olds, and quite frankly, he probably wouldn’t watch it either," Fansided reported before leading into the quotes from Cena above.
This is clearly quite overzealous from them, because Cena clearly didn't mean to state the WWE is for that age group in his interview with USA TODAY. Rather, Cena just understands that he needs to play his role, and he added.
"But at the same time I don’t want to offend anyone in our audience so I do what I do to the best of my ability, and I actually really enjoy being able to be a real-life superhero and an aspirational character both in live entertainment and animation films like Flintstones," Cena added.
Regardless of whether you think Cena was essentially saying WWE is for 6-10 year olds or not, the interview and his comments certainly do bring up a contentious issue about WWE. Is the product suffering from its PG rating? Obviously from a financial standpoint it's not, but from a reputation standpoint, is WWE suffering from having a PG rating these days?