If it wasn't abundantly clear before Sunday, it certainly is now: Cristiano Ronaldo is far more interested in his own achievements over Real Madrid's.
Unless he scores - and unless he is the one hogging the limelight - Ronaldo leaves the pitch in a strop.
Of course, it's this insatiable desire to score in each and every match which has helped him win the Ballon d'Or on three separate occasions. But his behaviour against Levante on Sunday was utterly embarrassing and even bordered on shameful. It went against everything that the collective represents; a disgraceful exhibition of individualism and selfishness.
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Ronaldo should have celebrated with Bale
Considering the immense pressure and scrutiny Gareth Bale has been under over the past week, Ronaldo - as an experienced member of the Real Madrid squad - should have been the first to congratulate his beleaguered teammate.
But while Bale and the rest of his teammates were off celebrating breaking the deadlock, Ronaldo was seen stood there, arms flailing about in typically theatrical fashion, bemoaning the fact he had failed to score a spectacular acrobatic effort moments earlier.
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World stunned by Ronaldo's reaction
You would never have guessed Ronaldo had recently turned 30 years old. This was the type of behaviour a parent would tell off their spoilt three-year-old child for displaying.
While Ronaldo stood there with a face like a smacked backside, the rest of the world reacted with a mixture of amusement and exasperation.
The fact Bale scored again 20 minutes later - deflecting Ronaldo's shot off with the faintest touch of his boot - must have been the universe's way of telling the Portuguese prima-donna to get a grip.
Ronaldo has always had this in him - but, bizarrely, it's become even more prominent the older he's got.
Perhaps he realises he has a limited amount of time left at the very top. He isn't as quick anymore and is now, as a direct result, much more of an out-and-out number nine these days rather than the tricky winger who rose to fame with Manchester United before taking his game up several levels at the Bernabeu.
Relentless pressure from Lionel Messi
His overwhelming ambition is to cement his status as the best player of all time, but he knows that will be impossible unless he at least matches the same number of Ballon d'Or trophies won by Barcelona's Lionel Messi.
That Messi, who won the Ballon d'Or in four consecutive years, has somehow surpassed Ronaldo in the race for the Pichichi is extraordinary - and no doubt this has significantly ramped up the pressure Ronaldo places on himself.
Ronaldo was 12 goals ahead of Messi in the race for La Liga's Golden Boot back in December, but the diminutive Argentina international's goalscoring form since the turn of the New Year has been nothing short of sensational. He now leads the race for the Pichichi with 32 goals compared to Ronaldo's tally of 30.
Furthermore, Messi is the early favourite to win the 2015 Ballon d'Or, while the fact Argentina are favourites to win this summer's Copa America in Chile could also work against Ronaldo.
Real Madrid should consider Ronaldo sale
Former Manchester United forward - and current Sky Sports pundit - Terry Gibson summed up Ronaldo perfectly when he said the prolific forward was "goal-obsessed" last month.
Gibson went as far as to say Real Madrid should sell Ronaldo for the good of the team - and while that might sound a little bizarre if you look at his remarkable statistics, he must be a nightmare to play alongside.
Ronaldo will eventually be regarded as one of the game's all-time greats - of that there is little doubt - but, for many, Messi will always have the edge not just because of his superior ability - but also his humility.
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