Mesut Ozil hasn't had an easy ride of it recently, particularly on social media where trolls seem to take every opportunity to criticise the midfielder.
With every below par performance comes a stream of abuse directed toward the Arsenal star, with onlookers waiting for Ozil to finally come good on the record fee the club paid to sign him from Real Madrid.
From time to time, however, Ozil does coveted some supportive messages on Twitter. For example, one fan this week suggested the Germany international should never have left Nike for Adidas, as he is supposedly too good for the latter.
Adidas would disagree, however, and responded to in hilariously witty fashion, with the tweet "winners wear Adidas Zak" followed by a caption of Ozil holding the World Cup trophy last summer.
Certainly, the brand whose clients include the likes of Lionel Messi, Gareth Bale and Mesut Ozil have a right to reply that Adidas is the trademark of winners only.
There will be haters campaign
However, the company's defence of their client Ozil has also been part of a broader advertising campaign called "There Will Be Haters".
Although the Arsenal player has been the target of some pretty nasty Twitter comments since his arrival from Real Madrid two seasons ago, Adidas have taken it upon themselves to answer some of these hatful comments with the hashtag "there will be haters", followed by Ozil holding a variety of different coveted trophies.
Now, how's that for a stinging come-back?