Manchester United, as ever, are being linked with a host of the game's elite players, with Cristiano Ronaldo, Gareth Bale and Paul Pogba among them.
And although Ronaldo and Bale are supreme talents it would make far more financial sense for Manchester United to put their efforts into bringing Pogba back to Old Trafford rather than try to sign one of the Real Madrid duo.
£65 million - a reported valuation - for a 30-year-old Ronaldo would not represent good value regardless of his recent Ballon d'Or success. Age will definitely catch up with the Portuguese forward and, if anything, his performances at the Santiago Bernabéu suggest that, although his individual ability is at its peak, his team work seems to have dwindled.
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He might be a world beater but, at the end of the day, no player is bigger than the club. Manchester United should not allow emotion to cloud their judgement when it comes to Ronaldo, although a deal does still seem rather far fetched.
Bale, on the other hand, has been valued at around £100 million. The former Tottenham winger may be only 25, but he is surely not worth that amount. Manchester United may still be convinced to outlay such an exorbitant fee, but their priority should be elsewhere. This priority namely being Paul Pogba.
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Pogba has flourished into a global superstar in the three seasons he has spent at Juventus. The club's faith has paid off handsomely as he helped his team to successive Serie A titles.
It is increasingly looking like Juventus will retain the title for a third year in succession as well. Not to mention the Supercoppa Italiana wins for 2012 and 2013. In terms of individual prizes, the 22-year-old picked up the best young player award at the World Cup last summer.
This is the player that Louis van Gaal should strain every sinew to recruit - and here is why...
1. Value for money
It makes absolute economic sense to sign a player whose best years are clearly ahead of him and, should he remain injury free, a club record transfer would pay serious dividends as the seasons progress.
Amounts being quoted vary from £60m-£80m and, if Manchester United are looking to the long-term this summer, then Pogba would be the best option and does represent value for money.
There would not be much in terms of re-sale value but, for a club of such stature, that is not something that should even come into consideration.
2. Solves a problem
Manchester United are severely lacking a box-to-box midfielder. They do have the 1.94m tall Marouane Fellaini in their ranks but it seems like his deployment on the field is more advanced.
United needs someone smack in the middle of the park that can dictate games and impose himself on matches. Pogba surely fits this bill. He is strong and robust which would mean the English Premier League's intensity should not be an issue for him.
He's got the pace and stamina to make those runs up and down for 90 minutes. To top it all off, the Frenchman has supreme vision and is a real danger from distance with the ball at his feet.
The Red Devils do have a couple of quality players - namely Ander Herrera and Michael Carrick - that can operate in the middle but they each seek to serve a very specific role. But there is a clear shortage of numbers in midfield given that the captain Wayne Rooney had to deputise more often then he would like, thus taking him away from his more potent position as a forward.
Pogba would be an all in one type of player who can then match up with the rest of them.
Manchester United will end this season without silverware and, even though Van Gaal claims a top four finish would be a 'trophy', that is not nearly enough for a club with such an illustrious past.
So a demonstration of intent to the club's supporters, to their rivals and also to the existing players that the club has high ambitions for the following season would go a long way. They did it last summer and must do it once more.
It's like sending a signal to the rest of the footballing community that Manchester United means business. After a humbling end to last season and a period of transition this season, the Manchester club should be looking to reassert themselves as a powerhouse locally and globally.
Manchester United fans: do you think the club should do all they can to sign Paul Pogba?