If you were to listen to some experts, you could be forgiven for thinking that the age of television advertising was at an end.
There certainly appears to be evidence to support this claim, with a recent report from Nielson showing that online video streaming viewers grew at a rate of 60 percent during the final financial quarter of 2014, while TV exposure dropped by an estimated four percent.
There is more to these statistics than meets the eye, however, with 141 hours of television watched each month as opposed to just 11 hours of online video.
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This proves that television advertising is still a viable promotional medium, especially for visually-engaging material that appeals to a mainstream audience.
Take football, for example, which is globally popular and has been used by some of the world's most iconic brands to promote their products or services. Featuring engaging visual effects and massive sports stars, these adverts have proved hugely successful on television media and captured the viewer’s imagination.
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Here are three of the best examples...
New Balance – Push it to the Limit
An advert created by New Balance has taken the market by storm in recent times, by offering viewers a unique insight into what it takes to become a professional athlete.
Including internationally renowned superstars such as Aaron Ramsey, Vincent Kompany and Jesus Navas, the advert is set against the stunning backdrop of a brightly lit LED screen and highlights how top players push themselves and challenge the limits of their ability for every minute of every waking hour.
Also featuring subtle product placement and an inspirational theme for young players, this is arguably the best football advertisement currently on the market.
Turkish Airlines – The Manchester United Flight
This memorable football advert takes an alternative approach to New Balance, primarily by focusing on the glamorous side of the sport and the innate natural talent that the top players possess.
Featuring the Manchester United team on a Turkish Airlines flight, the players take advantage of the spacious, business class aisles to embark on an impromptu bout of showboating and tiki-taka football.
Climaxing with a thunderous Wayne Rooney volley, the video is innovative, visually stunning and underlines the skill that separates top players from those who are merely good.
Pepsi – Football Warriors
Picture the scene: you live in a rural Mediterranean town in the 17th century, which has just been ransacked by a gang of armed bandits. How do you combat such a ferocious foe? According to Pepsi, you call in David Beckham, Ronaldinho and an entire army of footballing mercenaries, who arrive in swashbuckling style to do battle with a ferocious enemy.
Culminating in a spectacular Roberto Carlos free-kick that releases an avalanche of aluminium cans onto the enemy, this advertisement is ideal for the television medium thanks to its star appeal, engaging narrative and outstanding special effects.
What's your favourite football themed advert? Let us know in the comments section below!
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