The WWE Universe may still be reeling from an action packed WrestleMania on Sunday night which is already being described as one of the best ever.
We saw the Monday Night War come to life, the end of a year long unbeaten streak by Rusev and the first ever Money in the Bank cash in at WrestleMania.
The 31st instalment of the company's biggest show didn't disappoint the fans and even included appearances from DX, the NWO, Ronda Rousey and the Rock.
However whilst the WWE Universe woke up this morning to a brave new world with Seth Rollins as their champion, WWE executives faced something quite different.
WrestleMania may have been a grand spectacle but it was back to business today and it hasn't been a good business day.
WWE stock fell by more than 14% today despite the rapid success of WrestleMania just hours before.
Nobody believes that the drastic drop in stock valuation today has come out of the events that took place in Santa Clara last night though.
The drop in stock valuation is considered to be more of a reflection on what could be to come from the WWE Network.
The Network has now got to 1.3 million subscribers and a large part of that is thanks to the company's promotion which offered the month of February for free.
201,000 people took up the free month and 77% of them became paying customers for March, but that could be the best WWE gets.
WWE CFO George Barrios has spoken about the upcoming months and has showed his concern that the subscriber count could "exhibit seasonality."
Meaning that the WWE are expecting fans to stop subscribing in the months between the biggest events, which is basically now until SummerSlam in August.
WrestleMania XXXI was a great success and tonight's RAW is expected to be the same but the news away from the ring is far less positive.
WrestleMania was the #1 trend on Twitter worldwide for several hours on Sunday night and dominated the trending list for several hours both during and after the event.
For $9.99, the WWE Network is still a great investment but there may be more people willing to subscribe after WrestleMania than ever before.
The WWE is now back in a world where they have an ever present champion in Seth Rollins and that will only create intrigue around each Pay-Per-View.
Since Brock Lesnar won the WWE World Heavyweight Championship back in August, he defended it twice before losing it at WrestleMania last night - a title reign that fans were less than pleased with.