Brazil star Roberto Firmino has been told by Bundesliga side Hoffenheim that they won't stand in his way if a big club come calling this summer, but they want a whopping €30 million fee to part with their prized playmaker.
That is according to German tabloid Bild, who rate Firmino's chances of securing a big-money transfer at '90% certain'. Firmino's performances in Brazil's recent marquee friendlies against Brazil and Chile have certainly helped, with the 23-year-old's stock rising further.
Firmino scored the winner against Chile at the Emirates on Sunday, in a match no doubt watched by hordes of top scouts from across the continent. Manchester United have to be considered front runners for the versatile forward's signature at this stage though, because their German scout Peter Braund has already been tracking him for some time.
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Firmino could be perfect fit for United
United are right to be watching Firmino's progress closely, because there have been few more consistent Brazilian's plying their trade in Europe over the last 18 months.
Firmino has scored eight times and set up a further nine goals for Hoffenheim this term, proving last season's 16-goal haul from was no flash in the pan.
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Hoffenheim ready to talk terms
The attacking midfielder's stock could rise still further based on his efforts for Dunga's new-look Brazil side in the Copa America, so United would be wise to strike while the iron is hot if Firmino remains a genuine transfer target.
Hoffenheim hold all the cards when it comes to negotiations though, with Firmino under contract until the 2017. The over-achieving Bundesliga side are acutely aware that they may never fetch a bigger fee for their best player and that makes this summer look a very good time to do business.
United will no doubt face competition from elsewhere, perhaps most likely a Juventus side desperate to add quality in attack, but with Radamel Falcao toiling and Robin van Persie past his prime this is a race the Red Devils really have to be winning.
Firmino can play as a second striker, on the wing or at number 10, potentially offering Louis van Gaal a versatile option with room to improve still further.
Van Gaal should see a move for Firmino as a no-brainer, because he's exactly the kind of dynamic presence that United have sorely lacked in the final third nearly all season long.
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