Liverpool have unveiled their new home strip for the 2015/16 Premier League season this afternoon.
The kit is the first to be designed by New Balance, who take over from American sportswear brand New Balance.
1,000 fans gathered at Anfield to see the strip being revealed for the first time, which was modelled by Simon Mignolet, Martin Skrtel, Raheem Sterling and Daniel Sturridge.
The Liverpool kit features a subtle chequered design which is inspired by the red and white mosaic on the Kop. It also has a rounded neck design with white trim.
“Our fans create a great atmosphere at Anfield, and it is great to have a kit that reflects the red and white mosaic made when the fans on the Kop hold their flags and scarves aloft," said Liverpool vice-captain Jordan Henderson.
“The kit feels great and I’m pleased the New Balance team considered what the players need from a kit when it was designed. The material is very comfortable and the players are delighted with the result.”
The launch didn't go entirely to plan however. Sterling, who recently turned down the option of a new £100,000-per-week contract, was heckled by a member of the audience who said: “Make sure we see you in it next season!"
The England international is attracting interest from a host of top teams including Real Madrid and Arsenal said to be in the running for his signature.
"I don't want to be perceived as a money-grabbing 20-year-old," Sterling told the BBC last week. "I just want to be seen as a kid who loves to play football and to do the best for the team.
He added: "It's not about the money at all. It's never been about money. I talk about winning trophies throughout my career. That's all I talk about."
"I don't talk about how many cars I'm going to drive, how many houses I've got. I just purely want to be the best I can be."
The first Liverpool kit designed by New Balance is a fairly standard affair with few risks taken. Fans are likely to be happy with that given some of numbers that Warrior have produced in the last few years.
As for Sterling, there are few who could deny that he's earned the right to be handed a big contract, and who could blame him for holding out for more money given how short football careers are.