Manchester United's pursuit of Edinson Cavani has hit the buffers after Paris Saint-Germain's owner Nasser Al-Khelaifi insisting that the striker is going nowhere.
The Red Devils are likely to undergo something of a major forward overhaul in the summer, with the likes of Robin van Persie, Radamel Falcao and Javier Hernandez all reportedly heading for the exit.
Reports had suggested that Manchester United boss Louis van Gaal was looking at Cavani as the solution to his striker problems, and could be looking at launching a bid in the summer for his services.
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However that seems more unlikely than ever after Al-Khelaifi insisted that Cavani is staying put, despite the fact that he's reportedly unhappy at playing second fiddle to Zlatan Ibrahimovic.
"Edinson Cavani is a player I really like,' he told Le Parisien. 'I can tell you that he is very much with us, and the question of his departure has not arisen. Paris loves him and he loves Paris."
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The news is likely to come as a blow to Manchester United, who look a little short of striker options ahead of the summer window. Napoli ace Gonzalo Higuain has been suggested as one option, while Inter Milan's Mauro Icardi is another.
Falcao is almost certain to be sent back to Monaco once his loan spell at Old Trafford is complete at the end of this season. The Colombian has managed just four goals in the Premier League and hasn't started a game since the 2-0 win over Sunderland back in February.
Reports over the weekend meanwhile suggested that Manchester United could even be willing to pay Van Persie upwards of £5 million in order to get him off the books. Both Juventus and Inter Milan have been credited with an interest in the Dutchman.
Javier Hernandez is currently on loan with Real Madrid but is unlikely to be kept on there beyond the end of the current campaign, and the Mexican could well be shipped out by Van Gaal. Recent reports say he wants to stay in England and Southampton could be lurking.
Manchester United are in serious need of a big-name forward in the summer, but there aren't too many available. Cavani cost PSG £50 million and they are under no obligation to sell up because they need the money, so luring him away could be difficult.
Indeed, the Red Devils would be better off getting a young striker who could learn from Wayne Rooney while he's at his peak for the next few years and take over when it's time. There's no point in paying big money for a top-level striker and having him sit on the bench, or having him replace Rooney while the England international earns £300,000-per-week.