But Roman is undoubtedly a key part of the future of WWE.
Many have already compared him to Lex Luger for his failed push, but quite simply, Roman is not hated. People turned on Reigns once it became apparent that Vincent McMahon was pushing Reigns to the moon over several fan favourites such as Daniel Bryan and Dolph Ziggler.
Reigns is considered already to be a typical "Vince guy", in that he has a massive physique, intimidating presence and is more powerful and physical than most of the roster.
Before people realised that Roman had "the machine" behind him, he was actually turning into one of the top faces in the company. He was cheered everywhere, at every live event and every crowd loved him.
He very rarely had promos and was the definition of a badass. But, one single thing turned everybody. The Slammy's.
WWE's version of the Oscar's killed Roman's crowd appeal. It was clear he had the star power to sell merchandise based purely on his reactions, but when he won Superstar of the Year, audiences seemed to become aware of what he had behind him.
And the booing began.
The culmination of all of this came on an episode of SmackDown, when Reigns was cutting a promo with former Shield member Seth Rollins, and Reigns said "sufferin' succotash". A line made famous by the Looney Tunes was being used by the man dubbed "The Juggernaut".
His mic skills were weak, and his in-ring work seemed very bland and every match was an exact replica of his last.
But WWE Fastlane changed this. His promos coming up to his match with Daniel Bryan showed more of the inner steel that made him famous as the powerhouse of the Shield and his in ring work evolved, adding more moves like his spinning flapjack and even more physicality.
He even teased a heel turn at points with a sneaky spear to Bryan to end one episode of RAW. His match with Bryan showed that he has the ability in his locker to maintain a high pace match with other guys and that he can use his physicality to dominate and swing the balance of a match all of a sudden.
And then he set his sights on Brock Lesnar.
This brought even more out of Reigns' locker, including an Uso-esque suicide dive over the top rope onto The Authority and a HUGE mid-air spear to Seth Rollins. He began to develop further on the mic, adding layers to his character regarding his self-belief and desire to do right by his family and prove himself worthy of the family name.
But the final piece came in his match with Brock, when he took more and more punishment, but the smile on his face as he was hurt more and more proved Reigns to be what WWE wanted us to see him as.
He was always intended to look like an absolute freak of a man and he accomplished this in what was sure to be his Wrestlemania moment.
Until it wasn't.
Seth Rollins ran out, curb stomped Reigns and a beaten, bloodied Lesnar and ran out with the title. So, where does Roman go from here?
Simply put, he shouldn't.
He should chase Seth to the ends of the Earth for his opportunity, demolishing all in his path. Instead, it seems a feud with Big Show is on the horizon for him, again. These two have proved in the past that they don't work together, no matter how hard Vince tries to make it work.
Roman doesn't come off looking strong because fans expect Show to get beaten now, much like Kane. They are no longer monsters. They regularly lose out to others and are massively unconvincing as the strong arms of The Authority.
Right now, Roman Reigns is in a position where his push is being wasted. He is going to go into an irrelevant feud with no personal animosity between him and Show, meaning fans will not be invested in it.
Two feud options
Reigns needs to enter a feud whereby he can get the fans truly invested. Personally, I believe the best option for Reigns post-Extreme Rules is one of two: Bray Wyatt or Dean Ambrose.
Bray would offer Roman something he has yet to face, a man far superior on the mic and one who can play mind games, perhaps even aiming on Reigns' family to further the feud.
Dean is also being wasted, and he can tap into an even darker side and embark on a long term feud with Roman. The seeds for this feud have already been sewn during the days of The Shield, as Roman and Dean were regularly at one-another's throat.
Turning Ambrose heel and unleashing his depths of darkness and psychopathy could elevate Roman to a new level, whether he wins or loses the feud.