Isco has enjoyed his best season at Real Madrid during this campaign, and has been at the heart of much of the good work the team have provided in the absence of Luka Modric and James Rodriguez.
Yet, for all of his on-pitch excellence, he has once again been cast aside. Into the wilderness it would appear. A bit-part player.
Sorry but Isco is far too good for that now. He deserves much more respect than he is being shown at present so no wonder he is angry.
According to well placed sources in the Spanish media, it appears that the youngster is considering his options. Ready to make a stand and move on. And let's face it, why wouldn't he?
In much the same situation as Pedro Rodriguez at Barcelona, it seems that whether the big guns are in good form or not, they get the nod. Decisions from on-high? Quite possibly.
In any event, Real can't afford to lose a player of Isco's quality. After all he is still only 22 years of age and has his best footballing years ahead of him.
The biggest compliment that can be paid him is that neither Modric nor Rodriguez were missed during their injury lay offs.
His style is much the same as both of his contemporaries - dynamic, direct and exactly the style that Los Blancos desire from their midfielders.
And if he's in form, which he clearly is at this juncture, then what justification do Real Madrid have for dropping him?
Better than Modric?
Name one game, if you can, where Isco hasn't been a candidate for man of the match.
He has been so good during this campaign that you would have to say he has surpassed the form he showed whilst at Malaga which one him the "Golden Boy" trophy for best young player in the world.
It does stick in the throat of any football fan when such a talent is seemingly wasted through no fault of their own.
Having your place taken by a player that has been no better over the course of the campaign.
James Rodriguez is flavour of the month after his World Cup exploits and has done good things in the all white of Madrid. Nine goals and nine assists stand up well against Isco's three goals and eight assists.
Modric by comparison has one goal and three assists and keeps busier on the pitch. But is that really enough to displace Isco if there is a degree of honesty in your critique.
There are associated confidence issues that will arise too, and who's to say that the same won't affect Isco's standing at international level.
With Xavi now retired and Andres Iniesta not in his best moment and also not getting any younger, Isco is the heir to that particular throne but he needs to be playing regularly at club level to ensure his continued selection for the national side.
Any manager will tell you of course, competition for places is healthy and players missing out need to put up or shut up.
Isco shouldn't have to do either.