Recently it has come out that the FA are considering selling the naming rights of the FA Cup to Emirates, who would crudely affix their name to the famous FA Cup, meaning it would have to be referred to as "The Emirates FA Cup".
This is tacky beyond belief, and I am astonished that the company are so willing to pay so much (millions of pounds) for this "privilege".
I'm sure they would argue that marketing like this works, but for most football fans this will simply degrade their image. It will look like a tacky marketing attempt, which will degrade a competition with over a century of history, and which hasn't suffered a name change throughout its history.
This is football's commercialisation gone mad. There is so little reason for it, the FA and the English game really doesn't need more money pumped into it. Frankly it needs to honour its traditions, and prevent this crass and tacky rebranding of the famous old competition.
The previous sponsor, Budweiser, was far more subtle despite paying a similar amount. The competition was styled "in association with", but in this case it will be a fundamental renaming of the competition.
FA should not sell out
Perhaps many won't care about this change, after all it's the football which people care about, and a name is just a name.
But I for one don't want crude advertising shoved down my throat as much as is already the case, and this is just more evidence that the English game, and football generally, is selling its soul to the corporations that already control so much. The attempted rebranding of St James' Park being another testament to this.
The FA are seriously considering selling of one of the most famous and old names in English, and perhaps even European football, for a comparatively small payout. There is simply no justification for this, other than rampant greed.
The FA can comfortably afford to fund more grassroots football in the country without selling its soul like this. It's been more than possible in almost every other European country, and this makes me think that this move is purely about financial gain and greed.
I sincerely hope the deal doesn't go through, and my sentiments are backed up by many leading figures in the game, and I'm sure by fans everywhere.