When it comes to the NBA play-offs, teams will do almost anything to get the fans in attendance at their home games to make noise.
Some will put t-shirts out for the fans, some will put signs on the seats and almost all teams will have promotional footage and images prepared.
Arena announcers prepare themselves for several hours of trying to bring people to their feet and the players become as hyped up as the fans.
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Every now and again, teams make a blunder which other teams will notice and make it their mission to avoid repeating.
The Cleveland Cavaliers have made one such blunder this year and in light of the events of the last year or two in American sports, its a very bad one.
During the Cavaliers game two against the Chicago Bulls on Wednesday night, a video aired which sparked some controversy.
In an attempt to make a funny video which imitates the infamous scene from the movie Dirty Dancing, the Cavaliers have clearly made a big mistake.
Whilst the video does indeed contain a humorous sign, it has sparked a lot of outrage due to its connotations with domestic violence.
Domestic violence has plagued American sports in recent years with NFL players Ray Rice and Greg Hardy being the biggest names amongst the issues.
As a result of the outrage from the video, the Cavaliers have been forced to make a public apology for what has been described as offensive.
"We ran a 1-minute in-arena video that was intended to be a humorous spoof on a popular commercial centered on a song and dance from the classic movie ‘Dirty Dancing.’ While the video was not intended to be offensive, it was a mistake to include content that made light of domestic violence." - Cavaliers statement on the controversial video
Clearly the idea behind the video was harmless but the Cavaliers really do get an F for their execution.
Going for the finals
The Cavaliers have been tipped as one of the favourites to win the NBA Championship for the majority of the season despite a relatively bad start.
They proved why many backed them to win it as they clinched the number two seed in the East but have not been enjoying the greatest of post-seasons.
Despite going 4-0 against the Boston Celtics in the first round, the Cavaliers have lost star Kevin Love to injury for the entire post-season.
Cleveland are currently 1-1 with the Bulls as the series now moves to Chicago and LeBron James and the Cavaliers will have to put in some great performances to avoid being 3-1 when the series returns to Cleveland.