Kevin Pietersen is marmite. You either love him or you hate him and right now, with fond feelings from the public, the ECB must once again fend away questions over his future.
It's not that they don't appreciate all he has done for the country, it's quite the opposite, but he is making it extremely hard for the team to move on.
Whilst they attempt to rebuild the team after that disastrous Ashes serious in Australia, first through Peter Moores and now Andrew Strauss, Pietersen is always lingering in the back of people's minds.
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Now though, the ECB will be cursing their luck. On the day they were due to tell him that his England career was over once and for all he goes and scores a wonderful 355 not out.
It may have been against a lacklustre Leicestershire attack without a win in two-years and on a flat track but that doesn't resonate with the public.
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The lingering ended; he was now all anyone could talk about.
We can all sit and wonder what would have happened had he not scored that potentially career defining knock.
However, the point is, it did happen and the ECB had to deal with it. Strauss, himself a great servant to the countries' cricketing exploits, was left to tell Pietersen the bad news on his first day in the job, Misfortune just doesn't cut it.
This wasn't the news Pietersen or the public wanted to hear. They were all waiting for the fairytale ending: the brave knight returns to save the damsel in distress. It wasn't to be.
There was great uproar, none more so than the South African himself. He wrote a damning article in his Independent column saying how angry and disappointed he was; and how deceitful the ECB were.
So after all was said and done - though I suspect we will be hearing about it for years to come - the ECB lost the support of the average English cricket fan and tossed away one of the countries' great players without a hint of sentiment or grace.
The biggest question now is, how do they win the fans back? It would look awful if the grounds started emptying and what has, and should, always be an English game, lost touch with its roots.
My suggestion is let your play do the talking - get back on the pitch and win some test matches.
There will now be even more pressure on some of the England players to perform, particularly those in the middle order such as Moeen Ali, Ben Stokes or Ian Bell.
I hope, for their sake and the games', that the performance start to pick up, otherwise I fear the sport may be abandoned by its own creators.