Booker T, who was on the panel for WWE's Payback PPV, mentioned that he brought the US title to the company and that John Cena has brought it a measure of legitimacy by being it's current holder.
Although I do agree, I do feel that Rusev also brought legitimacy to the title by being an undefeated monster for so long as the champion. The title rose up as Cena began to chase it down.
Now that the feud between Rusev and Cena is over, will WWE be able to keep the title's momentum going when they do find a suitable followup to Cena?
I would hate to see the title go to someone like Fandango, or be wasted like they have done with King Barrett's reign since winning the King of the Ring.
Titles like the US and Intercontinental need to be the first step in leading young talent to the top prize, like it once was back in the day. Bret Hart, Warrior, Austin, Shawn Michaels, Triple H, and the Rock were all Intercontinental Champions before finally reaching the top prize.
The US and Intercontinental titles should be going to the work-horses of the roster, like Ziggler, Cesaro, or even Ambrose. Back in the day, the world title wasn't defended on TV, it was only at PPV shows, the number two title was the one you saw every week.
There is a history to each belt and that has to be taken into consideration when choices are made. Hornswoggle may be an entertaining character but I don't want to see him as Intercontinental Champion.
The only way we will really know if John Cena has legitimized the title, as Booker T said, will be to see what happens to the title once it goes to the next talent. Don't waste it WWE, do it right.