Gone are the days of the classic black and white football boot, with Nike's new Hypervenom II collection the latest addition to what is a growingly eccentric boot market.
In a teaser video released by the global sports clothing and footwear company, Manchester United's Wayne Rooney, alongside Barcelona star Neymar and Bayern Munich's Robert Lewandowski, are seen modelling the newest range of Hypervenoms.
"Deceptive by nature", as Nike describe them, the new boots feature a cutting-edge design which sees a transition from a hard sole, to a medium mid-layer featuring a striking zig-zag effect, and a soft surface.
Fit, touch, traction and style innovation are said to be the four components used to create the footwear, which exudes attitude and flair with it's brutish and lairy colour schemes.
Other key features of Nike's latest innovation include a new Dynamic Fit Collar, designed for comfort and an enhanced fit; Nike Flywire technology, to enable greater stability within the boot; and a mesh design unique to the Hypervenom II, which helps to dampen and improve a player's touch.
A split-toe feature - the first of it's kind - has also been implemented into the boot to improve agility and turn-of-speed.
Fans can get their hands on the Hypervenom II from the Nike Football App on May 25, and nike.com on May 27.