After a disappointing 2014 campaign San Francisco 49ers quarterback Colin Kaepernick has been talking himself up during the recent offseason.
With a new staff around him, and having spent 10 weeks honing his skills in an intensive camp earlier this year, the big contract QB is promising a return to bigger and better things in 2015.
Indeed, Kaepernick has even taken to using the hashtag '7tormscoming' to embody his goals. Unfortunately, that hashtag has gotten the 49ers star into trouble today after an 'insensitive' message was posted from his official Instagram account late last night.
Colin Kaepernick, in what appears to have been an attempt at mixing humor, brand awareness and breaking news, posted the following message in relation to the storms that have affected the Houston area this week:
The natural disaster has so far claimed over 30 lives as it rips its way through Texas, Oklahoma and northern Mexico with the city of Houston facing huge power outages and intense flooding. Kaepernick has since deleted the foolish social media post and issued an apology explaining his actions.
Social media nightmare
While it would be foolish to suggest Colin Kaepernick was intending to make light of the death and devastation that has hit the U.S. this week, his social media faux pas is only the latest in a long line of athletes' misuse of the medium.
From Paul George airing controversial views on the Ray Rice situation, to Dallas Cowboys star Greg Hardy referencing the Twin Towers terrorist attack earlier this month, there is no shortage of high profile names who have had to apologise for their online actions.
In an NFL market where brand is king Colin Kaepernick has clearly fallen short in his latest attempt at self-promotion, and as the people of Houston attempt to get their lives back on the track the San Francisco 49ers quarterback would likely be better served concentrating on matters on the field from here on out.
NFL fans: Is Kaepernick's apology enough, and could players be punished for social media activity in the future? Have your say in the comments below...