In light of the big money deals handed out to the likes of Ryan Tannehill and Cam Newton in recent weeks, the pressure for other teams to follow suit and secure the services of their franchise quarterbacks has intensified.
Seattle Seahawks' Super Bowl winning QB, Russell Wilson (alongside Andrew Luck) is the main subject of such talk with his rookie deal set to expire at the end of the 2015 NFL season.
Seahawks fans will be desperate for the franchise to follow the example of the Dolphins and Panthers but there is plenty of negotiating still left ahead. Wilson himself has, though, has offered his own thoughts on the situation as it stands.
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With Wilson in town to take part in Seattle's OTAs this week the franchise's official Twitter account didn't waste the opportunity to relay a message from their star man:
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In his three seasons with the Seahawks Russell Wilson has achieved more than anyone (bar the Seattle staff and the QB himself) predicted he would when he arrived in the league so it makes sense that he would want to stick around for several years to come.
Long road ahead
The NFL, though, isn't that simple. Money talks in the pro game and, with Seattle hoping to keep together a roster than has reached the Super Bowl for two consecutive seasons, the front office might struggle to match Russell Wilson's demands.
His Super Bowl ring and impressive performances have merited him a huge pay increase but the success could process him out of Seattle's reach judging by the current $20 million market.
At this stage of proceedings Wilson is doing his best not to think about what lies ahead, insisting he is willing play out the entirety of the 2015 campaign without a new deal in place if that is required:
"Yeah, I'm prepared for that 100 percent, if that's the case," he told the Seattle Times.
"You know, I want to be here for a long time, but if that's the case I've just got to get ready to play. I love the game, and I love being out here with these guys and just playing, and so ultimately I just take it one day at a time and just see where it takes me."
Seahawks fans: Will Russell Wilson sign a new deal in Seattle, and how much is he worth? Let us know in the comments section below...
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