For well over a decade now John Cena has been comfortable in his position at the top of the WWE.
Such was the consistency with which the Superstar would dominate matches and collect titles that, in recent times, it has caused something of a backlash amongst the WWE Universe.
Fighting behind the scenes
Anyone watching in recent weeks, though, would struggle to argue Cena is still getting things all his own way, his shock defeat to Kevin Owens at Elimination Chamber the perfect example of that. Reports today, though, suggest that debate about how to move the Cena vs Owens feud forward has left the WWE creative at loggerheads.
As reported by NoDq.com, with WWE now facing the dilemma of how, if, or even when John Cena should get back the United States Championship from Kevin Owens, the writers are split as to whether the veteran should regain the honor as soon as Money in the Bank when they next meet.
"Normal protocol would allow for John Cena to get his win back against Kevin Owens in their rematch at Money in the Bank event. Some within WWE creative believe that Cena getting his win back right away isn't the proper way to book the rematch against Owens."
With Owens taking a tough stance against John Cena since he arrived from NXT, culminating in his impressive takedown at last weekend's PPV, some within the creative are worried that handing the US title back to Cena so soon would damage the good work done so far.
The more conservative view, we assume, is that, because of John Cena's status as the face of WWE, he shouldn't be put down too long as it is bad for business.
Best for business
WWE guru Dave Meltzer has had his say as the people behind the scenes attempt to figure out the solution.
Speaking via The Wrestling Observer Newsletter, he suggests that the Cena vs Owens match at Money in the Bank is far enough down the card that it wouldn't do the former too much damage to lose once again.
This would continue the break with the norm that everyone has gotten tired of re. John Cena, whilst also putting Kevin Owens in a position of power at a time when he is receiving a big pop with the WWE crowd.
Whether the WWE are brave enough at this stage to make a decision like that regarding their longtime top name remains to be seen. Of course, even if the WWE creative do decide to stick it to Cena Vince McMahon might have other ideas.
What do you think WWE fans? Should Kevin Owens retain at Money in the Bank, and is this the beginning of the end for Cena? Have your say in the comments below...