WWE

The real reason why WWE brought back the Elimination Chamber

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The WWE surprised everybody when they announced the return of the Elimination Chamber pay-per-view event last month.

With an action packed calendar of PPVs already, many fans had accepted that the popular event wouldn't be coming back after being dumped in favour of FastLane back in 2014.

Why now?

The May 31st event proved a big success but WWE fans maybe shouldn't get their hopes up about WWE bringing it back in 2016 judging by recent reports revealing the real reason Vince McMahon and co rushed to get it on this time around. 

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Talk from behind the scenes, brought to wider attention by The Wrestling Observer Newsletter, is that the WWE only decided to put on the Elimination Chamber show two weeks before the event date - basically exactly when it was announced to the wider public.

The reason for this last minute move? The fact that millions of people's WWE Network subscriptions were due to expire one hour before the show was scheduled to end.

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Clearly the WWE didn't trust a live event in Corpus Christi to inspire enough people to keep hold of their subscriptions and wanted to pull out all the stops to ensure they maintained the recent upsurge in support for the Network.

Using one of the most unique style of PVVs, and streaming it live on the Network, the WWE clearly knew that they could make people sign up for another month even if the main event of Elimination Chamber was all they were going to use it for.

Unique event

To be fair to WWE, whilst this may have been a marketing ploy, the 2015 Elimination Chamber was an action packed show that didn't fail to disappoint.

The 7,000 fans who had bought tickets in advance expecting a standard house show were give a huge bonus. 

The tag-team Chamber match was a WWE first, Kevin Owens manhandled the veteran John Cena in his first ever main roster fight and Dean Ambrose did everything but get his hands on the WWE Championship in his main event clash against Seth Rollins.

Now that the WWE have realised just what a draw a PPV on subscription expiration night can be, don't rule out them changing the dates of future primetime shows to fit their need to keep the Network looking strong.

WWE fans: Are you a fan of the WWE Network? If not, why not? Have your say in the comments below...

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