Wednesday marks the 100-day countdown to the Rugby World Cup and kit maker Canterbury is offering England fans the chance to celebrate.
In what seems like an unusual request from the company, they are hoping fans will purchase England’s new rugby kit without even showing them what it will look like first.
Instead, Canterbury have released images of the new kit in which only the shoulder and arms can be seen.
To reward England fans for their loyalty those who actually buy the shirt will be offered the chance to attend a day at Twickenham. The committed supporters will be integrated with players who will then provide an exclusive tour of the famous England changing rooms.
There will also be seats reserved for the supporters at the official press conference and media unveiling of the new Rugby World Cup shirt.
The mysterious shirt has been dubbed the greatest shirt ‘never seen’ by the kit-maker and they are hoping the ambiguity surrounding the shirt will be enough to encourage at least some fans to pre-order it.
Speaking about the initiative, Canterbury CEO, Chris Stephenson, said: “Having supporters at the official launch of the England shirt demonstrates how the fans are at the heart of our campaign as the nation commits to the rose.
"Having a chance to meet the players who’ll be carrying the nation’s hopes this summer is a wonderful opportunity that we’re proud to share with England rugby fans."
Whether fans will take to the idea remains to be seen. The pricing of the unseen shirt is on sale via pre-order for £70 and the alternative commemorative shirt, which fans can also buy without seeing, is retailing at £120.