It's no secret that Liverpool Football Club, for one reason and another, have not been overly successful with their transfer dealings over the last few years.
Take out Suarez, Coutinho and Sturridge, and it would be fair to say that the majority of their buys in the last few seasons have been failures. Lambert, Borini, Balotelli, Lovren, Manquillo and Aspas are just some of the names that spring to mind as being failures in their time at Anfield and the jury's out on the likes of Moreno, Lallana, Markovic, and Allen.
People might well ask have all the incoming players been chosen by Brendan Rodgers himself, or by the American owners, Ian Ayre and the manager together. It is quite apparent though, that whoever makes the final decision on who to purchase, they tend to go for young talent rather than established stars. This has ultimately been the club's failing and the reason they have slipped from the lofty perch of runners-up in the 2013-14 season to sixth place last season.
They were unable to replace the outgoing Luis Suarez who they were never going to be able to hold onto anyway, and the £75 million transfer fee they got from the sale to Barcelona was frittered away basically on fringe players.
That needs to change this time around and they need to sell certain players to raise the sort of funds required to allow them to buy big in the transfer window this summer. They have done well already to acquire James Milner and Danny Ings on the cheap, which leaves more room for a big outlay.
Rodgers obviously doesn't have much time for Borini, so he could be sold for between £8-10m. Lambert has always given his best for the club when used, but he will be on his way and could fetch between £2-3m.
Balotelli was a panic buy last summer in the hope he could replace Suarez, but that was never going to happen, and he should be put on the market immediately and hopefully the club should get between £10-12m for his transfer.
That leaves the Sterling saga, and quite simply the club needs to sell him as soon as they possibly can. He is ill advised by Aidy Ward, but will not admit it. He thinks he is a world-class player but has a long way to go to prove that. He acts as though he is bigger than the club but, as we all know, that is never the case, and certainly not at the age of 20.
He says money isn't his motivator, but that is very hard to believe of any player in this day and age. He says he wants to go to a club who can win things, and hence his eyes are looking back down south to the likes of Arsenal and Chelsea.
It is quite a sad situation, because if he looked at the situation logically any potential move to one of the top four clubs would end up with him being a squad player and spending a lot more time on the bench than he does at Liverpool.
However, even though he still has two years left on his contract, there is no point in Liverpool keeping an unhappy player. He could fetch between £40-£50m in the transfer market. That means that Liverpool could end up collecting around £75m from outgoing transfers this summer.
Quite simply Brendan Rodgers has to use that money very wisely or this season could be his last at Anfield. Having already acquired the services of Milner on a free transfer and Ings for a nominal fee, he is off to a good start.
Add Nathaniel Clyne to the squad for £12m and things are improving. Use £45m of the remaining £60m or so on two top class strikers to add to Sturridge, Ings and the returning and Origi, then you have a decent strike force.
That leaves around £15m to spend on a central defender and possibly another goalkeeper. If Rodgers invests the money wisely Liverpool will be heading back to where they belong, and that is at football's top table.
Who do you think Liverpool should sign this summer? Let us know below!