Next season's Champions League competition will represent a new era for club football's most sought-after trophy.
Since the 2010 final attracted an audience of almost 110 million people, eclipsing the superbowl as the most watched annual sporting event, it wasn't going to be long before terrestrial broadcasters became unable to compete financially for the rights to broadcast the competition.
Enter BT Sport, who paid an incredible £897m to exclusively show Champions League football from 2015 to 2018.
It means Champions League is leaving Sky Sports and could also spell the end for Thierry Henry's ill-advised and inevitably short career in punditry.
But what does this all mean for you, the viewer? How can you watch the Champions League next season?
A new era
First things first, if you tune into ITV next season listening intently for the strained tones of Andy Townsend, you're going to be disappointed.
Current BT TV customers are very much in luck, not least because the extra coverage of the Champions League will be free for those who are already signed up to the service.
A new European channel will appear alongside existing BT Sport channels on August 1.
The money bit
Current BT broadband customers will be able to access the competition too via their Sky box, BT sport app or via BT mobile. But while this privilege has been free, there will now be an added cost of £5 per month on top of broadband pricing to be able to tune in to the coverage.
The current fee for BT Sport without broadband is £13.50 a month, with next season's pricing yet to be released.
New customers can get the BT Sport pack for £5 a month and customers will be able to view that via satellite and the BT Sport App.
Thankfully, BT will make some matches available for everyone to watch, whether a subscriber or not, via a new, free-to-air channel on digital TV.
Called BT Sport showcase, this channel will show a minimum of 12 UEFA Champions League matches and 14 UEFA Europa League matches and these will be available to anyone to watch for free. Each participating British team will be shown at least once.
The service is planning on bringing you new Champions League football but with a few familiar faces to ease you into the coverage, namely Gary Lineker and Jake Humphrey. The pair will both take responsibility in hosting BT’s Champions League.
The pair will be joined by lead pundit Rio Ferdinand and an array of regulars including: Paul Scholes, Michael Owen , Steve McManaman, Owen Hargreaves, Harry Redknapp, Glenn Hoddle and former referee Howard Webb.
BT Sport’s connected red button service will also allow BT TV viewers to switch between matches and track the action with a new ‘Goal Alert’ function which will let the viewer know when a goal is scored in any of the games and check all the latest stats.