Ed Woodward is ready to go into battle with Tottenham chief Daniel Levy in a bid to sign Harry Kane, reports the Manchester Evening News.
Manchester United's executive vice chairman was recently named the mastermind behind the club's recent commercial success, helping them to become the world's first $1bn sporting brand.
Negotiating a £750m deal with Adidas has been labeled as a major accomplishment by Woodward, but since taking the reigns from David Gill in 2013 he has failed to impress in the transfer market.
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That is not through want of trying, of course. His first summer alongside David Moyes saw the club launch ambitious attempts to sign Gareth Bale, Cesc Fabregas and Thiago Alcantara. All three failed and they ended up signing Marouane Fellaini for the inflated price of £27.5m.
It was a disastrous summer of spending that would ultimately cost Moyes his chance to successfully succeed Sir Alex Ferguson.
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Last summer saw a marked improvement with the likes of Luke Shaw, Daley Blind and Angel di Maria moving to Old Trafford. However, Woodward wants to finally announce himself as one of the Premier League's best transfer fixers by completing a deal for Kane.
An ambitious goal
Manchester United want to continue their tradition of pouncing on the best English talent by bringing Kane, who scored 30 goals for Tottenham in all competitions last season, to Old Trafford.
The project is hugely ambitious simply because the Tottenham chairman Daniel Levy is renowned for being the toughest negotiator in world football.
Ferguson famously abandoned his attempts to sign Luka Modric because of Levy and was forced to pay over £30m to sign striker Dimitar Berbatov in 2008.
Work to do
Not only does Levy stand in Woodward's way, but it is also understood that Kane is happy to remain at White Hart Lane and would need a lot of convincing to leave.
Tottenham are reluctant to sell the England international but Levy has always proved that every player has his price. Kane's is believed to be around £50m, which would make him the most expensive English player in history.
Kane was superb last season but he has yet to have the chance to prove he can do it on a consistent basis. Time and again players have experienced purple patches, only for fans to watch them regress to the mean.
Manchester United would be committing a lot of money to a player who has yet to establish himself amongst the elite of world football. However, should Kane score another 30 goals next season, you can be sure Levy will double that £50m asking price.
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